Liv is an award-winning entrepreneur who left a career at Goldman Sachs to launch her food-tech startup, GrubClub, which she sold to Eatwith in 2017.
As an ex-founder, she was only too aware of the importance of embedding purpose into your mission, in order to make it truly impactful, while also driving a profit. She also understood the challenges entrepreneurs face in raising funds and wanted to help make this process more efficient and transparent. So she joined Angel Investment Network to launch and grow SeedTribe, a spinoff platform focused specifically on connecting “impactful” businesses with investors and stakeholders who want to play an active part in helping shape the businesses of the future.
She is also a Board member of UCL’s Fast Forward 2030, which aims to inspire the next generation of entrepreneurs to launch businesses that address the UN’s Sustainable Development Goals (SDGs).

I came from a Corporate background and never imagined myself being an entrepreneur. However, I felt the urge to solve a big problem that I didn’t see being addressed, so felt I had to try and solve this myself.

Entrepreneurs are driven by an unstoppable passion and desire to solve a problem. They believe that the world will be better off as a result of their business and they also feel they are the best person (and team) to make this happen.
They are optimistic and tenacious.

I did some research into the current demand, key trends and size of the market. I thought through what it would take in order to grow this business and make it financially sustainable. Once I established that I was in the right place, at the right time, and had the right people to help me on this journey, I took the plunge to become an entrepreneur.
It’s a calculated risk and one needs to think about what they would be prepared to sacrifice in order to make this happen.

A deep knowledge of the sector
Humility coupled with the right level of confidence

The diversity of work: no two days are the same
The constant learning curve
The people one meets
The belief that one can genuinely change the world for the better

– Anita Roddick, founder of Body Shop, has always been a huge inspiration for me, showing how you can grow a great, profitable business while championing best practice with regards to society and environment
– Oleg Fomenko, founder of SweatCoin, for his intelligence, strength, courage, determination, coupled with his openness, generosity and humility as a founder
– PinPoint Data Science for its ingenuity in addressing the enormous challenge of detecting cancer in the very early stages, while finding innovative ways to attract paying customers, with huge potential financial upside, while significantly reducing late-stage instances of cancer and saving NHS money, while improving livelihoods. Win win win.

If I had 5 minutes with Anita Roddick, I’d ask her whether she had to make compromises in terms of social and environmental sustainability vs financial sustainability and if so, how she would approach these conundrums in order to grow the business while being true to her values

I wish I had asked for more help as a first-time entrepreneur
I wish I’d been stronger in staying focused on solving one problem at a time

As a first-time entrepreneur, we receive investment from Angel investors and through Crowdfunding
Currently with the business I run, SeedTribe, it’s a spinoff business of the Angel Investment Network and it is funded by the founders of the parent company, rather than external investors

UK R&D tax credits

The emergence of inspiring groups such as Skoll or Oxford Innovation Centre, to support entrepreneurs to set up and scale their businesses

Skoll and Oxford Innovation Centre

Be humble and embrace all your “failure” as the most amazing learning opportunities, so you can constantly learn and improve.

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