25 October 09.30-13.30
Do you use words to tell people about your business? Then this workshop is for you!
Whether it’s on your website, in an email or blog, on a flyer, or in a Facebook post, your writing is communicating something about who your company is – and it’s not just about what you say, but how you say it. And ultimately the way you talk to your customers or clients is often the deciding factor for whether or not people will buy into what you’re selling. So come join writer and brand voice developer Bethany Joy for some word wizardry! Merrily throwing marketing jargon out of the window and keeping things simple and fun, she’ll be offering you a practical guide to shaping the language your business uses so that through it people get a better sense of who you are and what you have to offer – and actually want to engage with you.
You’ll leave with: New inspiration about the power of language and how it can make or break your business A simple but clearly defined brand voice for your business Some mini guidelines to help you consistently write in a way that brings that voice to life ** Only 10 tickets available, so book now! ** 90% of the businesses who’ve come along to this workshop have given it a 5-star rating, saying: “Well-presented, fascinating and hugely practical – every business should be thinking about this stuff.” “Beth’s workshop was super engaging and informative, yet with a relaxed and friendly environment – I learnt a lot!” “This session really opened my eyes and made me look at our company’s language in a completely new light. It’s made me realise how much needs to change, but in an encouraging way that’s also shown me what the positive opportunities are.”
About Bethany Joy Beth began her working life in charity communications just over a decade ago, before moving on to comms and brand consultancy and then copywriting for a creative agency. She now puts bread (and bacon, always bacon) on the table as a freelance writer and brand voice developer, spending her days playing with words and teaching other people to do the same. You can check her out at bethanyjoy.org