In 2009, Rasha founded the digital platform Toucan to help aspiring entrepreneurs connect with industry leaders. With a star-studded list of mentors and partners on board including Amazon, Sky, the Royal College of Art and the British Fashion Trust, the company is a one-stop shop for turning ideas into reality.


After a childhood in London and Oxford, Rasha hopped across the pond to study Psychiatry and Cognitive Science at Brown University. Further education followed at Oxford and Cambridge before she trod the corridors of Conde Nast Publications, Christie's and Kids Company. When not being the gregarious and glamorous face of Toucan, Rasha is an adventurous traveller who one day hopes to conquer Everest. Back home, she can be found spending time with her family or volunteering for BasicNeeds and Saïd Foundation in between embracing all things fun and original on the advisory board of InnovationRCA.


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