7 February 19:00

Behaviour change campaigns are used by various industries worldwide, from marketing companies encouraging you to a buy a product to governments attempting to get you to vote for them. However, changing people’s behaviour is not an easy task, and designing behaviour change campaigns involves detailed understanding of the psychological principles behind behaviour change.

This talk will discuss why behaviour change is important in wildlife conservation and explore what psychology tells us about human behaviour.

About Katie Major:

Katie’s interest in behaviour change first developed during her BSc psychology degree, although she soon completed an MSc in Primate Conservation to pursue a career in conservation. After graduating, Katie worked in public engagement roles for the conservation sector and spent eight months living in remote forests of the Philippines working with an indigenous hunter-gatherer population. During this time she learnt that conserving the world’s biodiversity depended on people, and by using behaviour change techniques to encourage the public to perform pro-environmental behaviours would make a huge difference to conserving biodiversity. Katie became the Conservation Campaign Manager at Bristol Zoological Society in spring 2015 and is responsible for developing and managing behaviour-change campaigns delivered at Bristol Zoo Gardens and Wild Place Project, as well as lecturing undergraduate students.

Details TBA https://www.meetup.com/UX-Oxford/events/237026378/

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