This hugely popular interactive workshop will show you how to use Twitter effectively to win more business.

You will cover: What is Twitter and how to use it to market your business and / or provide customer service? Setting up an optimised Twitter profile What is the Twitter language? Find relevant people to follow on Twitter Set up HootSuite to make Twitter use more effective o Create status updates (with photos / documents) o Identify what you are being mentioned by others o Develop engagement o Sharing what others say on Twitter o Use lists to group people you are following to make listening easier o Using hashtags o Managing your followers o Search for tweets mentioning your keywords in a geographical area o Use shortened links What to say / not say on Twitter Scheduling content to have a continual presence Twitter Ads Measuring the success of Twitter

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