18 March 19:00-13:30
This workshop explains how intellectual property (IP) adds value to any startup. We start by looking at the different types of IP – • patents • trademarks • copyright • design rights • trade secrets. – and encourage each delegate to find examples in their own business. We then consider how to protect each type of IP, where to get help, and how much it costs. The group then moves on to think about how to use IP in order to: • generate revenue • protect markets • raise finance as well as increase the value of your company. The morning ends with a discussion of buying and selling IP. Who should attend Owners and managers who want to increase revenue, protect markets, raise finance, and increase the value of their company. How you benefit We learn: • what IP is • how to protect it • why it matters • where to buy and sell IP.