22 March 2017 18:15
Marty Neumeier is a best-selling author and speaker who writes on the topics of brand, design, innovation, and creativity. Marty has written several best-selling books, including, The Brand Gap, outlining how to bridge the distance between business strategy and design.
His follow-up book, ZAG, introduced “onliness” as the true test of a brand strategy, and was named one the “100 Best Business Books of All Time.” His third book, The Designful Company, offered leaders a blueprint for building a culture of innovation through design thinking.
In 2013 he published Metaskills: Five Talents for the Robotic Age, a deep dive into the future of workplace creativity. He then wrote The 46 Rules of Genius as a “quickstart guide” to Metaskills. His latest book, The Brand Flip offers a simple formula for addressing the changes brought by social media and the rising power of customers.
Unfortunately our budget doesn't stretch to flying Marty in to be with us in person but he'll be joining us by Skype from 7pm to tell us all about the ideas in his new book and what it means for branding and marketing professionals.
Trust us campers, this is not one you want to miss!