The ‘Symposium in Applying Psychology & Neuroscience to Business’ is a first of its kind inter-faculty venture at Oxford Brookes University (Sponsor) between the Faulty of Business and the Faculty of Health and Life sciences. There has been an increasing trend in applying insights provided by psychology & neuroscience to business in fields such as neuromarketing, consumer neuroscience & psychology, sensory marketing, crossmodal research etc. Thus, jointly organized by Oxford Brookes University, Psychology & Neuroscience Application Society ( Psynapps ) of Oxford University and the International research Institute for Applied neuroscience ( IRIANS) , this Symposium is a confluence of inter-disciplinary, inter-university and academic-industrial collaborations, featuring 6 talks from renowned academics & industry professionals, a panel discussion and a networking event thereafter. The event is free and open to all enthusiasts. Tickets are available on a first come, first served basis only as there are limited seats. Full Schedule: 10:00-10:45 : Advancing Sustainable Consumption: Some Research Thoughts on a Perennial Behavioural Change Problem. – Prof. Janine Dermody ,Professor in marketing and consumer psychology, OBU 10:45-11:30 :The Brain’s responses to food cues – Dr.Sanjay Kumar, Senior lecturer in cognitive neuroscience, OBU 11:30-12:15: Using Neuroscience to Improve Communication with Consumers -Dr.Bradley Vines, Director Neuroscience Europe, AC Nielsen 12:15-1:15 Lunch Break ( Kindly make your own arrangements- The Brookes Cafe has options for sandwiches, warps & light snacks & beverages) 1:15-2:00 : Bringing Neuroscience to the world of Product Design and Performance -Dr.Ashish Umre, Artificial Intelligence Scientist, Tesco PLC 2:00-2:45: Consumer Responses to Sensory Overload: A Crossmodal Compensation Framework -Prof.Rhonda Hadi, Associate professor- Marketing, SBS, University of Oxford 2:45-3:30 :Psychological research meets Industry: Challenges and Opportunities -Alejandro Salgado Montejo, Researcher, Crossmodal Lab,University of Oxford 3:30- 4:00 : Leveraging Decision Science to increase marketing effectiveness -Phil Barden, M.D Decode marketing, Author of 'Decoded' 4:00- 4:30 Panel Discussion & Q&A – All Speakers 4:30-5:00 Networking event over tea/coffee For any further questions about the Symposium & booking please email : ( Christopher Spurgeon) ( Indroneel Chatterjee) For details, link here:

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