How a compelling tale drives market leadership One of the most overlooked “must haves” for entrepreneurial success is the need to have great stories. A great story can do so much more to create market awareness than the usual list of features, benefits, claims, and marketing messages. Great stories get heard, great stories get retold. Great stories drive potential buyers to seek you out. Great stories drive marketplace momentum, and momentum creates ever more momentum. There is both an art and underlying science to crafting stories, especially a story that can break through market clutter, build visibility and excitement, and drive market leadership. In this session, Richard Currier will present numerous case studies, detail the science, and show how to master the art of creating great stories. Richard Currier Known on Wall Street as, “The go to guy for topline problems in the Silicon Valley,” Richard has worked on revenue growth initiatives with executive teams of the “who’s who” in high tech. Companies that have turned to Richard for his expert help have included Dell, GE, IBM, Intel, JD Edwards, Kronos, PeopleSoft, NeXt, HP, and hundreds more. Over 5,000 high tech executives and managers have attended his Mastering Market Leadership workshop. Richard is currently Vice President of Strategic Initiatives at InterSystems, a Boston-based software company that was $12 M in sales when he started consulting with them and is now just under a half a billion. InterSystems has become a global leader in healthcare and financial services. InterSystems enviable growth has been organic: self-funded, privately owned, with no debt or outside investors. Prior to his consulting, Richard engineered successful turnarounds in seven high-tech companies. Two of these companies went public. Prior to his industry executive roles, Currier led data communications software development at NASA for Project Apollo, and had a variety of assignments in the Departments of Defense and at the Executive Offices of the President of the United States. Time: 12.15pm Venue: Wolfson Seminar Room Chemistry Research Laboratory (CRL) Department of Chemistry University of Oxford 12 Mansfield Road Oxford,OX1 3TA For details, link here:

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