MarketingCamp Wednesday, February 24 at 6:30 PM

Be prepared to take part in reconstructions of classic 1950's experiments (even without you knowing) and learn a couple of tricks to impress your colleagues and bend the minds of your customers.

In this interactive presentation Dr Jon Dodd, CEO and founder of Bunnyfoot Ltd. will present selected highlights plucked from the User Experience (UX) toolkit aimed at driving the desired behaviour of your customers (essentially influencing their brains). This includes User Centred Design (UCD), perception, persuasion, emotion, cognition… Be prepared to take part in reconstructions of classic 1950s experiments (even without you knowing) and learn a couple of tricks to impress your colleagues and bend the minds of your customers.

So who is this Jon Dodd bloke?

Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. As an academic he researched (amongst other things) how you and your brain judge attractiveness, discern the shapes of shampoo bottles, and make decisions when shown visual illusions (he can also tell you a thing or two about how faces indicate age, gender and trustworthiness and why caricatures work so well).

In 1999 he escaped the cosy confines of academia and co-founded Bunnyfoot. The premise was (and still is) to help people create great experiences by applying the brainy bits from science and psychology, along with best practice and techniques from disciplines such as usability, HCI, ergonomics and user centred design.

Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association online newsletter. He likes to keep hands on client projects where possible (recent clients include Boden, Microsoft, Cotswold Outdoors, M&S) but is also in demand for national and international conferences and training.

Jon is currently writing a book on 'the psychological and visual basis of customer decision making' and needless to say is searching for a more punchy title – suggestions? He is a diving instructor, serious poker player, has sailed halfway across the world and recently died on his arse in his first (and so far only) stand-up comedy gig.

Book here: http://www.meetup.com/MarketingCamp/events/227051957/

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