21st February 09:30
Pricing is one of the most important elements of the 'marketing mix'. Yet many firms simply calculate their costs and add a suitable markup. However, this neglects to consider elasticity: what effect do different prices have on your sales? Does it matter if you change your prices? Do you need to get them right from the outset? At this point, we have still not considered value of what you offer – but the price of your good or service surely should depend on its value to the buyer, not what it cost you to deliver?
We're delighted to announce that the final course in our marketing series, held in partnership with Oxfordshire Business Support (OBS) from OxLEP, is on pricing. Better yet, the class is free to all small businesses in the county. We've had outstanding feedback from similar courses, which assume no prior knowledge and are a friendly, practical introduction for business people – although one that presents the latest, cutting edge research.
The group also considers segmentation: when is it appropriate to charge different prices in different markets and, if so, how do you do this? We also carefully consider the role of price in positioning: what does it say about your company, let alone your product? We end by considering free: is it ever appropriate to give things away? Do we think that there is such a thing as a loss leader or is it just a loss? At the end of the morning, we make sure everyone leaves knowing how to set their prices to build a sustainable, growing business. The course is specifically designed to give Oxfordshire firms a competitive advantage, by providing access to the latest theories and unbeatable experience – as well as a unique, proven approach to marketing. Please note that you must be based in Oxfordshire to attend this course for free; otherwise, the total fee of £300 including VAT is payable.
We are happy to issue a certificate of attendance that fulfils the CPD requirements of most professional associations.
The course is given by Justin Jackson, who is a well known business trainer with a background in branding, marketing, sales and digital. He owns Digital Remit and has taught at a number of institutions, including the University of Oxford. This event is part funded by Oxfordshire Business Support (OBS) from OxLEP. If you have any questions about the workshop itself, please don't hesitate to contact us. Light refreshments are available.
To register, visit https://www.eventbrite.co.uk/e/pricing-tickets-31601565132?aff=entoxcal