Barry O'Brien Barry has worked in marketing with many different companies over the years – small,large, local global. He is a huge believer in greatness being lots of small things done really well and has used this philosophy while building and executing marketing campaigns. The first year of Barry’s new agency, Fluent, has seen him continue what he’s always been doing – helping companies communicate their strengths and attract customers. What's your customer journey? Too many businesses get caught-up on what they offer, what they do and how they do it. They don’t think enough about what their customers are looking for and how they go about finding it. Understanding your customer experience is the key to improving it and the best way to find out what customers do, think and feel while interacting with your company is to define the customer journey.

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