Feb 1 2018 18:45

We’re looking forward to discussing Make Elephants Fly, by Steven Hoffman. His argument is that, in today's world, everyone needs to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer, or professional: there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will.

His conclusion? Innovation is no longer an option, but the price of admission into the business world. We hope you can join us for another fabulous evening over a glass (or two) of wine. Remember that you don't have to read anything in advance! The book is available at a discount from our friends at Blackwell's, who are also kindly offering 10 per cent off anything else in the store on the night. You can also buy a copy at a discount online, with free delivery here: https://digitalremit.link/eventbrite-bookclub-2018-02-01 As always, we very much look forward to seeing you there.

To register, visit https://www.eventbrite.co.uk/e/oxford-business-book-club-tickets-41246921653?aff=entoxcal

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