28 January 18:45-21:00
The Oxford Business Book Club is back with a great line up of authors for 2019… … and is off to the perfect start as Sharon Tal-Itzkovitch, author with Marc Gruber of Where to Play: 3 Steps for Discovering your Most Valuable Market Opportunities, is joining us for the evening.
Sharon teaches at Technion, the Israel Institute of Technology, where she researched her PhD in Technology Entrepreneurship. Where to Play explains how identify and research opportunities, using the Market Opportunity Navigator to: assess your core strengths and identify which market opportunities exist for your business evaluate your market opportunities to reveal the most attractive opportunities for focus create a strategic plan for your chosen market opportunity that keeps you open-minded and agile. We're looking forward to the evening and very much hope you can join us. Remember that you don't have to read anything in advance; in fact, most people don't. The book is available at a discount on the night from our friends at Blackwell's, who are also kindly offering 10 per cent off anything else in the store on the night. As always, we very much look forward to seeing you there.