5 November 17:00
Miles Young, ex CEO & Chairman of one of the world's biggest global advertising, marketing and public relations agencies, Ogilvy & Mather (now non-executive Chairman) and current Warden (Head) of New College, Oxford will be speaking in a very topical and well timed event supported by the Oxford Foundry to The Oxford Guild, Oxford PPE Society, and Oxford Advertising Society at 5pm on Monday 5th November (5th wk) in Worcester College's Sultan Nazrin Shah Centre Auditorium.
He will be discussing some fascinating issues and sharing his extensive insights from from a hugely successful business and communications career leading a behemoth of the industry. He will talk about demand creation in business, marketing and life and about personal branding. Demand creation is a very 'hot topic' at the moment, particularly in the technology and entrepreneurial spaces and involves persuading consumers that they need something that they weren’t aware that they needed. The most prominent example of demand creation is Apple’s creation of the iPhone and the App Store. Miles will also be sharing advice and insights from his prominent career working in emerging markets in Asia Pacific and in China, as well as answering your questions. The event is free and open to all.
His business career has been spent in advertising and marketing. More than half of that was spent outside the UK, in China, and then in North America. He retains a strong interest in the issues facing developing countries, especially in Asia. He is the author of Ogilvy on Advertising in the Digital Age. An Oxford alumnus, Miles Young was an undergraduate historian at New College from 1973 to 1976, a college he now leads as of 2016. In 1990 he was appointed as Managing Director of Ogilvy & Mather Direct in London. Between 1990 and 1995 he was Regional Director of Ogilvy & Mather Direct Europe. Between 1994 and 1995 he had additional responsibility for running the IBM account in Europe.In 1995 Young was appointed Chairman of Asia Pacific at Ogilvy & Mather Worldwide. He was CEO of Ogilvy & Mather Worldwide from 2008, and CEO of the Ogilvy Group from 2009. He was Chairman of the Board and Director of Ogilvy & Mather SAS from 2012. He returned from New York and succeeded Sir Curtis Price as the Warden of New College, Oxford in September 2016