How do you marry what you know about traditional marketing to what is being described as “digital marketing”? Marketing is a hybrid of activities which are crucial to the lifeblood of a business. In the last ten years, technology and methods of marketing to and communicating with your existing and target customers has evolved significantly. Customer behaviour has also changed: 77% of consumers say they consult online reviews before buying, with 92% saying they trust recommendations from friends and family over advertising. In the UK 32% of consumers are using their mobile phones to make purchases – they are heavily influenced by social networks, cleverly placed digital advertising and responsive websites. So what does all this mean for your business?' Flo van Diemen van Thor, the principal marketing consultant and coach at Socius Associates, and Shelley Röstlund, Social Media Consultant from Social Intelligence are teaming up to bring you the ultimate workshop to sharpen your skills in this dynamic arena. This is a hands-on session to help answer these questions: How does traditional marketing fit with the new age of digital communications? What are the marketing activities, channels and methods available to businesses today? Why would you choose certain forms of marketing / communications over others? Where does "digital marketing" come into the mix? (And…what is it?) How does social media fit into the rest of your business? How do you make social media work for your business? We have worked together to pull each of our specialisms into this workshop and give the attendees a fast track insight into traditional and digital marketing. So, if you need a quick day of learning to get you or a team member up to speed on where a digitally savvy business in the 21st Century should be focussing their efforts – then this is the workshop for you. We will cover: A full definition of what marketing and communications is (in real terms) and debunk some myths Helping you to carefully identify your target audiences Explain the different jargon and channels of marketing, digital marketing and social media Share examples of campaigns across all channels Who are your trainers for the day? Flo van Dieman von Thor, from Socius Associates Socius AssociatesFlo brings 18+ years of private and public sector based experience to our workshop. She has in-depth knowledge of marketing strategy and planning; marketing communications; behaviour change marketing; internal and change communications. She is also Member of the Chartered Institute of Marketing (CIM). Shelley Röstlund, from Social Intelligence Social IntelligenceShelley has been working in the social space since 2008. She approaches the social media and the digital space from a wholesome business unit perspective. She specialises in communications through social media channels – bringing the offline to the online. Shelley is currently qualifying her experience through the Institute of Direct and Digital Marketing (IDM). Who should attend? Professionals who work for a business or are the owner of the business and have little formal knowledge of marketing and/or social media. Your work, role or business may well be transforming and this lack of knowledge is becoming a limitation. Why should you attend? You will get the unique opportunity to ask your burning questions Valuable day out of the office that will catapult your knowledge on this area You will walk away with an actionable marketing plan for the next 12 months A clear understanding of how to reach the digital customers you may be eluding What will you get from the day? 7 hours of information rich content, discussions with peers and personal input from our two experts "Cheat Sheet" help documents to take away and help you back at the office An actionable Digital Marketing Plan for your business CPD Certificate for your 7 hours out of the office Date, time and venue We are running the workshop at the well appointed Holiday Inn in Oxford (Peartree Roundabout) from 8:45am (for 9am start) to 4:30pm on Wed 29th April 15. How much and how to book The price per person is £149+VAT (includes lunch and refreshments throughout the day) For details, link here: https://www.eventbrite.com/e/marketing-workshop-where-digital-traditional-meet-tickets-16296334776

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