A Marketing Masterclass for for Business Owners: An oft quoted phrase from William Lever, the First Lord Leverhulme and founder of Unilever: “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. It is a common jibe that marketing is “fluffy”; meaning that the discipline is unaccountable and that marketers don’t add value. But the world of marketing has moved on and the days of “hit and hope” advertising are long gone. The digital world has transformed the landscape and today’s marketers are highly accountable and ROI return on investment) and thereby added value can and is measured. Music to the ears of hard pressed SMEs where budgets are tight and marketing must contribute to the business! This Masterclass, an interactive workshop will equip you to plan, implement and review your marketing activities ensuring they add value and contribute to your business goals.

The content will cover: Key Definitions Aligning marketing with your business goals What should be in a marketing plan? Key marketing activities Marketing in the digital world Measurement and Return on Investment Introducing the Masterclass Graham Matthews has over 25 years’ SME experience, spanning development and implementation of business strategy, sales and marketing, product development and operations. Senior roles including Managing Director and Finance Director; a Chartered Accountant with practical knowledge of controls, reporting, budgeting and governance. Transformed a family business to reflect the market, consumer demands and the digital age, achieving tenfold growth in turnover and net profit, and a modern, sustainable platform. Proven ability to develop and implement successful business plans, exploiting new products and routes to market, investing in technology and processes that have delivered competitive advantage. The two speakers on the day are: David Thomas – Pro-action Regional Director (Midlands) The content will cover Key Definitions Aligning marketing with your business goals What should be in a marketing plan Key marketing activities Marketing in the digital world Measurement and Return on Investment Rob Thomas – WSI ICAC (Uk & Ireland) Rob Thomas The content will cover: Improve your sales with 'Social Selling': Why the old sales model is broken How decision makers use social media for business Developing relationships earlier in the buying cycle Apractical exercise to compare you against your top 3 competitors Not sure whether to attend? – read some reviews from past event participants: Shivani Prashar Testimonial Tyrone Stephens Read more: Rob's Growth Accelerator Coaching CV and Speaker Bureau listing Rob Thomas WSI-eMarketing CDO & MD David Thomas Pro-actions (UK) Limited Regional Director Will there be refreshments? Yes – tea & Coffee on arrival at 9am and again at 11am

For details, link here: https://www.eventbrite.co.uk/e/marketing-for-business-owners-including-digital-marketing-tickets-22033398488

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