3rd August 2017 19:00
What do an overnight 40% drop in road accidents, a night in on the sofa watching TV and a good night's sleep have to do with digital product design?
Humans only have limited mental capacity and no-one is ever operating at 100%. We are all influenced by the world around us and by how our minds work. As designers we need to be able to understand this and design for it.
The power of 100 is a powerful way to understand the modern world we are designing for. How your website or app will be used in real life and to design for how people live their lives today. Combining psychology theory and the latest in UX techniques, the power of 100 is a modern design framework that matches the modern complex world we and our users live in.
Joe Leech is a UX Consultant at mrjoe. @MrJoe, Joe to his friends, is the author of the book Psychology of Designers. He sometimes writes for Smashing Magazine, Net Magazine and others about how to use psychology to improve the user experience.
A recovering neuroscientist, then a spell as an elementary school teacher, Joe started his UX career 13 years ago. He has worked with organisations like Raspberry Pi, giffgaff, MoMA, Disney, eBay, Glenfiddich and Marriott.