Introduction to Marketing is a half day introduction to marketing in a friendly environment. It's a combination of the latest, smartest ideas from leading marketers two decades working with the world's leading brands a wealth of experience coaching startups and SMEs delivered as a series of straightforward, easy-to-understand tips that build on each other. No prior knowledge or experience of marketing is required.

We start from scratch. The day begins with a look at Branding. We've all got a brand, so how can we improve it? What are your values? Are you focusing on the 'what', the 'how' or the 'why' – and which matters the most? We then consider your Audiences. Who do you sell to? Can we find obvious clusters? Do you sketch out a portrait of your ideal customer? What's your sales process? Who really makes the decisions? It's then time to move on to Channels. How do you reach everyone? Can you do it directly? What use is the media? Have you thought about holding events? How can you make the best use of email, social media, search engines and the web? We finish with Messages: what sort of dialogue do you have with customers? Are you saying the right thing, at the right time, to the right person, in the right place? At the end of the morning, we make sure everyone leaves knowing what one thing could transform their marketing in a day, in a week and in a month.

The course is specifically designed to give local firms a competitive advantage, by providing access to the latest theories and unbeatable experience – as well as a unique, proven approach to marketing. Please note that the total fee of £300 is reduced to £30 if you qualify for the OBS discount. These figures include VAT and we'll also pay your Eventbrite fees if you book more than two weeks in advance (choose the Early Bird ticket). Please ask your accountant about reclaiming the VAT and offseting the cost against your tax. We are happy to issue a certificate of attendance that fulfils the CPD requirements of most professional associations. The course is given by Justin Jackson, who is a well known business trainer with a background in digital, marketing and public relations. He owns Digital Remit and has taught at a number of institutions, including the University of Oxford. This event is part funded by Oxfordshire Business Support (OBS) from OxLEP. We are delighted that our partnership with OBS allows us to offer a limited number of tickets at a huge discount. If you are interested in applying for this discount, please visit http:/ to find out more. If you have any questions about the workshop itself, please don't hesitate to contact us. Light refreshments are available.

We're excited to continue our premium events this autumn, organised in partnership with Oxfordshire Business Support (OBS) from OxLEP. We've had outstanding feedback from similar courses – and discounts of up to 90 per cent are available for SMEs throughout Oxfordshire. 

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