Intellectual Property Rights. Most successful businesses, large or small, are built on well managed intangible assets or intellectual property (IP). Businesses create and use intellectual property all the time, perhaps without realising it. The Value of your IP whether it’s a trade mark, patent, design, copyright or trade secret can far outweigh the value of your physical assets. The Intellectual Property Office (IPO) helps businesses, innovators and entrepreneurs understand how IP can create value from their ideas, turning inspiration into sustainable business success. Workshop Overview. This very successful workshop has been delivered to a wide range of stakeholders including SMEs, UKTI advisers and a variety of professional bodies for more than 10 years. The workshop aims to give participants a good overview of intellectual property and how it can impact on SMEs. Aim of the Course. Attendees will gain a good understanding of different types of IP, what IP they already have and how to protect their assets. Participants on this course will be able to: Describe the different types of IP available Say what should be covered in an IPA audit Explain the benefits of incorporating IP within a business strategy Understand better how to use IP when researching a licensee or negotiating licensing agreements Discuss IP issues with more knowledge and confidence Identify potential IP issues Know where and when to seek further advice Attendees. This course is aimed at Senior Management in SME’s with a basic to intermediate knowledge of IP. Course Content. The audience is broken up into small teams and presented with a series of five scenarios in which intellectual property is crucial to a business. Once the teams have debated a scenario amongst themselves, the Intellectual Property Office speaker(s) take the audience through the answers to the problem. Promotional code: If you are a current Passport to Export client, use passport185 for a 50% discount. If you are a current Gateway to Global Growth client, use gateway284 for a 50% discount. Additional information: Lunch is included. Cancellations: Please view the terms & conditions policy on our website6 For details, link here:

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