2nd May 2017 18:00
The power of stories in business: How to tell stories in business to influence people to take action People are 22 times more likely to remember a story than a series of facts or bullet points. Stories engage people on an emotional level, and create a neural connection between the storyteller and the audience.
If you tell a good story you can win peoples' minds and their hearts – engage their left and right brain – which gives you buy-in, commitment and ultimately a group of people who support what you are saying and are motivated to help you to make it happen. If you need someone to invest in, implement or support your initiative or venture then telling them a good story which takes them on an emotional journey, will give you a much greater chance of success than showing them a powerpoint deck. In business a mediocre idea presented well will almost always succeed ahead of a brilliant idea presented poorly, so come and learn techniques to build and tell stories that will help you win. Story structure: Techniques to hook an audience at the outset Characters, context and scene setting Raising the emotional intensity Working towards the story’s climax Directing the audience’s emotional release towards a clear action The ending and next steps Storytelling techniques: Techniques to build rapport Neural coupling – connecting to your audience Making the story memorable Phraseology – what works and what doesn't Get your ticket now to secure your place!
For more details, link here: https://www.eventbrite.com/e/skills-workshop-the-power-of-storytelling-tickets-33809796010