Distinguished Speaker Seminar – Carter Murray
Nothing is different but everything has changed
Thursday 28 January 2016, 17:30
While the landscape of marketing is no doubt changing, the importance of cultivating and keeping diverse, creative talent remains as important today as it has been for centuries. This creative talent is at the heart of good marketing and no matter how the world shifts the consumption of media, creativity will remain key to making good ads. FCB Worldwide CEO Carter Murray will discuss where he thinks the world of advertising is heading and how marketing is breaking new ground by sticking to the basics – awesome creative, great account management and a culture that allows it all to thrive. More about the speaker: A passionate champion of great creative and a consummate brand steward, Worldwide CEO Carter Murray took the helm of FCB in September 2013. Based in New York, he overseas more than 8,000 people in 109 operations in 80 countries. The former president and chief executive officer of Y&R Advertising North America has spent much of his career helping clients develop and manage brands across marketing disciplines and regions. Murray rose to chief marketing officer at Publicis Worldwide due in part to his success as worldwide account director on Nestlé. He drove double-digit growth for the agency’s global account across 80 markets. Murray began his advertising career at Leo Burnett in Chicago as a Philip Morris account executive. During his tenure he has partnered with Nestlé, Kraft, P&G, Hilton, Land Rover, Barclays, Marlboro, Del Monte and Coke (among others) in markets including the U.S., U.K., Russia, Sweden, China, France, Germany, Italy, Spain, Poland, Korea, Singapore, Indonesia, Canada, Australia, Switzerland, Ghana, South Africa, Kenya and Ukraine – to name a few. Murray, a Duke University graduate who lives in Manhattan with his wife and twin sons, is an unashamed multitasker. Charged with setting FCB’s strategic direction, operational excellence and growth, Murray is committed to creating a cohesive culture that over delivers and outperforms for brands in the FCB portfolio. His enthusiasm for everyone at the agency is captured on his daily Instagram feed at cartermurray7.
Please arrive at the School from 17.00 for a prompt 17:30 start. Tickets are non-transferable.
For details, link here: https://www.eventbrite.com/e/distinguished-speaker-seminar-carter-murray-registration-19244639234