Nov 16 2017

This workshop focuses on advertising online and explores how PPC (pay per click) can form a key part of your marketing plan. You will benefit the most from this course if your business has been trading for longer than 12 months.

Learning Outcomes: – A good knowledge of how pay per click advertising works and which platforms work best for your business – An understanding of how to set budgets and research key words for your advertising campaigns – An understanding of how to design the most impactful adverts Topics covered are: – How does Pay Per Click (PPC) work across the various platforms – Deciding on the right platforms to advertise on – where are your prospects and customers – Setting budgets and target outcomes – Writing and designing and evaluating adverts – Developing an action plan

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