10 July 09.00

This workshop will support you in developing a digital marketing strategy to your business. This workshop is designed for businesses who have been trading for at least 12 months.

Learning Outcomes:
– A knowledge of the 4 pillars of Digital Marketing and why these are important
– A practical knowledge of what your website must do generate business and creating web pages that can deliver that
– A good understanding of how to evaluate your desired online customer journey

Topics covered are:

  • The 4 pillars of Digital Marketing – Content Marketing, SEO, Social Media & Analytics
  • Target outputs around your digital activity: Website & Social Gathering data and using ‘squeeze pages’
  • Using analytics and reporting on what is important to business generation
  • The SOSTAC Approach: Creating a strategy for digital marketing success Personal action plan completion 

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