15 January 09.00-13.30

This workshop will support you in developing a digital marketing strategy to your business. This workshop is designed for businesses who have been trading for 12 months.

Learning Outcomes: – A knowledge of the 4 pillars of Digital Marketing and why these are important – A practical knowledge of what your website must do generate business and creating web pages that can deliver that – A good understanding of how to evaluate your desired online customer journey Topics covered are: -The 4 pillars of Digital Marketing – Content Marketing, SEO, Social Media & Analytics -Target outputs around your digital activity: Website & Social -Gathering data and using ‘squeeze pages’ -Using analytics and reporting on what is important to business generation -The SOSTAC Approach: Creating a strategy for digital marketing success -Personal action plan completion


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