In this extremely popular interactive workshop you will cover: What is social media marketing and how does it fit into your current marketing? · What are your aims for social media marketing? · Identify your social media audience groups · How does social media marketing fit with your website? · Choose which social media channels are right for your business now and in the future.

You may want to use: o Twitter o LinkedIn o Facebook o Google+ o Blogging o Instagram o Newsletters o QR Codes o Video o Podcasting o Forums o E-books / Downloadable PDFs / Infographics o Pinterest and other social bookmarking · What are you going to say on social media? o Interesting original content o Finding content to share from others o Creating a content plan and scheduling content · How to use your resources most effectively o Staff o Money o Pros and cons of outsourcing your social media · How to measure your use of social media against your aims Do you have questions about Create Your Social Media Strategy?

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