Lucy Gadkari, along with Vaibhav Sinha, founded Moodooapp Ltd. with the aim to topple Whatsapp as the go-to app for meeting up. Fed up with the tedious process of endlessly typing back-and-forth to coordinate plans with friends, Lucy and Vaibhav decided that there must be a smarter, simpler way. moodoo is the result of that vision.

As CEO of moodoo, Lucy’s role encompasses everything from product management to product design, financial management to marketing strategy. Along this journey, moodoo has so far received seed funding from the University of Oxford’s Said Business School Seed Fund.

They launched moodoo across Mumbai, London and Oxford in January 2016. Before working on moodoo, Lucy worked in the strategy department at FITCH, Mumbai, as the Insights and Trends Manager. FITCH is a global design agency that specializes in creating seamless brand experiences across the physical, human and digital elements of a brand. Lucy worked to define strategies for these unique brand experiences with a number of clients, including Tata Motors, Reliance Trends, Dell, Vodafone, Van Heusen and Arvind. Prior to FITCH, Lucy worked as an Account Manager at M&C Saatchi Direct & Digital in Mumbai and at as an Account Executive at BBDO in Paris, working on the global Pepsi account. Lucy Gadkari grew up and was educated in the UK, graduating from the University of Oxford with a degree in Modern Languages in 2011. She has been living in Mumbai for the last 4 years with her husband, who founded India’s first Indian hot sauce brand. One year ago, she also adopted an Indian Street dog called Milly who is moodoo’s official Chief Happiness Officer.

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