May 22 2018 17:30
All are welcome to join us for this lecture, which will be given by Kellogg Bynum Tudor Fellow Lord Bilimoria CBE, the Founder and Chairman of Cobra Beer and Chancellor of the University of Birmingham. The lecture is entitled, 'Building a global beer brand from scratch: Boldness in Business'.
Lord Bilimoria CBE DL is the founder of Cobra Beer, Chairman of the Cobra Beer Partnership Limited, a Joint Venture with Molson Coors, and Chairman of Molson Coors Cobra India. In the Monde Selection, one of the most prestigious quality awards in the world for beer, the Cobra range have collectively been awarded a total of 94 Gold medals since 2001, making it one of the most awarded beers in the world.
All are welcome to attend this free lecture which will take place in the Kellogg College Hub. Refreshments will be served at 17:00. The lecture will start at 17:30.