Nov 7 2017 18:00
Would you like to start your own business? Got an idea and need to know what to do next?
Building a Business is a six-week lecture series designed to teach the fundamentals of developing a business. Each week the lectures will be held from 18.00-19.00 and will be followed by a drinks reception and networking until 20.00
What is the role of marketing when building a new business? Neri Karra will be speaking on the role of marketing when building a new business. She will talk about the when marketing becomes strategy, how marketing has evolved and the new rules in marketing today. Finally she will cover the role of authenticity in Marketing and the challenges and opportunities.