Ever struggled to get that brilliant but ill-formed idea out of your head and firmly into reality?


Do you find it hard to choose between emerging concepts because they haven't yet crystalised into solutions?


Want to get better at transforming the fuzzy thoughts in your imagination into workable and succesful ideas?



Join us for the third workshop of ACE Saturdays 2019 – BioEscalator Business Toolkit to learn new skills with like-minded colleagues in a fun and interactive way.


Very often companies and individuals don’t have a problem for coming up with ideas; instead, they have difficulties for selecting the right ones. New and radical ideas aren’t usually the elegant, coherent, powerful solutions we imagine them to be. More often they come across in the beginning as unfinished, fuzzy or absurd – and yet they can still contain the seeds for profitable innovations. In a fast-paced, highly competitive business context, these ill-defined ideas are often prematurely discarded by faulty screening criteria and risk avoidance strategies.



This workshop introduces the Idea Arc—a canvas-based innovation tool for facilitating team-based discussions, elaboration, and refinement of innovative ideas so that these can be understood and considered more easily. Participants will be asked to bring their own fuzzy ideas to the workshop or collaborate on someone else’s.


Together, participants will…

Work in teams

Learn how to start an innovation journey

Begin shaping raw ideas

Prototype solutions

Test concepts


with Design Thinking expert Alejandro Lecuna.




On the Day


09:00-09:30: Registration


09:30-10:00: Welcome from Innovation Forum Oxford


10:00-11:30: SESSION I


11:30-12:00: Break and Networking


12:00-13:30: SESSION II


13:30-14:30: Lunch and discussion


14:30-16:00: SESSION III


16:00-17:00: Closing


17:00-18:00: Drinks, Nibbles and Networking






Prof. Alejandro Lecuna is a Berlin-based innovation designer, inventor, entrepreneur, and academic. In his design career, spanning over 25 years, he has consulted for large corporations, non-profits and start-ups within various industries (i.a. telecommunication, finance, education, automotive, digital) enabling them to conceive, evaluate and realize innovative ideas. Today he is Chief Design Officer of Takeoff.com, a well funded eGrocery start-up based in Boston which brings together online ordering technology with robotic product handling. Alejandro has taught user centered design in Europe, South America and Asia. His teaching career started at the International Master of Integrated Design at Anhalt University of Applied Sciences in Dessau. He later funded and became Head of Programme of the Master of Strategic design at the Design Academy Berlin, bringing research-based design, methodology and strategy together under one programme. He is Visiting Professor at the Hasso Plattner Institute’s D.School in Potsdam where he teaches Design Thinking. Today, Alejandro is Professor for design and innovation at the University of Applied Sciences for Engineering and Economics in Berlin. His research focuses on the impact of design tools for supporting the collaborative creative process and for learning the design thinking mindset.



This event is hosted in partnership with the Oxford BioEscalator

The BioEscalator is a hub for new and developing life science innovations, with flexible lab space is available for small and growing biomedical science companies.


This 2019 series is also supported by University of Oxford KE Seed Fund, MRC Proximity to Discovery fund, and the University of Oxford Medical Sciences Division.

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