This is a Morning Master Class for business owners who have no digital marketing background, and have recognised the potential and pitfalls of this new market place. You will need a laptop and some familiarity with the digital landscape, in order to understand how the various components can assist. No previous familiarity with marketing is required. This workshop is about building profitable businesses, not about technology or toys.

The workshop key elements include: Digital marketing in fifteen minutes [S]ituation Analysis [O]bjectives [S]trategy [T]actics [A]ction [C]ontrol. You will leave : Understanding what digital marketing is and how it relates to other disciplines Appreciating the ‘customer first’ approach Familiar with the benefits of a digital marketing plan Comprehend each element of SOSTAC Able to draft SOSTAC plan with provided template.

The workshop will be delivered in an interactive manner through the "bring your own devices" operated by delegates, group discussion and exercises. Delegates are asked to bring laptops with up to date browsers if at all possible rather than mobile devices (e.g. Tablets and phones). Follow up Q&A by email, forum or Zendesk is welcome. Coffee and tea will be provided from 9am.

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