This is a Full Day Master Class which works on expanding the efficiency and improving the quality of an existing business WordPress website. It is not a workshop for beginners. It depends on delegates having attended the microsite workshops in November, or having prior experience of creating a simple website. The workshop key elements include: Refreshing the basics for a microsite Creating a custom domain email address Overview of eCommerce options: Linking existing eBay and Amazon accounts, Paypal buttons, Embedding eCommerce stores with business account Setting up customer surveys with Google Forms Search Engine Optimisation (SEO) content advice Website analytics Adding multiple user accounts for other contributors Setting up your blog and writing your first blog post Customising your website with widgets Changing the look and feel of your website: Editing or changing theme Sharing your content Adding videos and embedded social content to your website Paid Facebook advertising The workshop will be delivered in an interactive manner through the "bring your own devices" operated by delegates, group discussion and exercises. Delegates are asked to bring laptops with up to date browsers if at all possible rather than mobile devices (e.g. Tablets and phones). Delegates will also be required to access their personal email accounts during the workshop. Delegates will be able to download all workshop materials after the event. Coffee and tea will be provided from 9am during the workshop. Please bring your own lunch. For details, link here:

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