This is a morning workshop for any woman who wishes to improve her digital profile. You will need to be familiar with browsing the web, using search engines and social media. It will cover : reating your own brand: why, how and what Who’s your audience? Where are they? Digital footprint: search engine results, social media, blogs, websites Facebook: keeping it among friends Twitter and LinkedIn: the big two Thought leadership. Learning Objectives Understand the concept of a personal brand and audience Find appropriate channels to reach each audience Audit a person’s digital profile and recommend improvements Able to secure Facebook to ensure privacy Appreciate how Twitter and LinkedIn can market individuals Explain the concept of ‘thought leadership’ and how to achieve it. Follow up Q&A by email, forum or Zendesk is welcome. Coffee and tea will be provided from 9am. For details, link here:

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