18 October 09.30 – 11.30
Here’s the next in our series of useful workshops. In October we’ll welcome Jayne Reddyhoff of Zanzi.
Jayne is a digital marketing guru – she gets it, she loves it and she knows how to explain it clearly to others. Brilliant! Her topic will be: SEO and PPC – time for a fight or a marriage made in heaven? It doesn’t matter how much you spend on Google Ads, it won’t directly affect how well your website ranks in Google. But there are ways your Google Ad spend can indirectly affect your search engine rankings. What is the difference between SEO and PPC and how can you successfully use both to grow your business? Come along to learn 6 ways you can use PPC to (indirectly) improve your search engine rankings!
Jayne co-founded Zanzi, a digital marketing consultancy whose clients include enterprise and SME businesses. With over ten years’ experience in the field, she specialises in Ecommerce and Paid Search. As an acclaimed public speaker, Jayne has provided first-class digital marketing training to Oxford Brookes University in Oxford, and Queen Mary University in London. She has been a regular presenter at national Ecommerce conferences, the BCS (Chartered Institute for IT) and is known as an industry expert. Her career has been dedicated to helping companies embrace new technologies that help develop and grow their businesses. She’s worked in multiple industries including manufacturing, telecoms, and Ecommerce. Today she remains at the forefront of change, helping companies re-shape their marketing functions and activities in line with digital and data-driven strategies.