I’m an SEO Consultant based in Witney, just outside of Oxford. I own and operate The Witney SEO Guy, which is my own Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and Conversion Rate Optimisation (CRO) consultancy. I’ve found that many grass roots businesses in Oxfordshire lack the digital marketing support they need to compete on search engines. The main reason for this is funding, with some search engine marketing companies charging over £100 an hour for insignificant results. My aim is to give these businesses the tools and knowledge they need at an affordable price.
What is your background? What made you decide to get involved in supporting entrepreneurs?
I have over 7+ years experience working for marketing agencies across Oxfordshire. When COVID-19 hit I decided that I no longer wanted to work for a company and wanted to do away with the red tape and bureaucracy of corporate life. I’m now 6 months into freelancing, earning and learning more than ever before.
What is your definition of entrepreneurship?
I believe entrepreneurship is defined by the legacy you want to leave behind when you’re gone. An entrepreneur seeks change, which is so important and inspiring, not just for the individual, but to others like them. Without entrepreneurship, the world would be stagnant and regressive. Entrepreneurs keep things progressive, in my opinion.
How and when did you know your idea was good enough to develop it?
SEO has been a thing for a long time. It was only when I went freelance that I realised how much the full-time lifestyle was holding me back. I wrote a few blog posts last year that performed really well and gained a few big clients. Since then I’ve been hooked on the SEO game.
What would you say are the top 3 skills that needed to be a successful entrepreneur? Why?
What is your favourite part of being an entrepreneur?
The freedom to work wherever, whenever
What individual, company or organization inspires you most? Why?
The eco-friendly search engine, Ecosia. The company plants trees when their users search the web. Climate anxiety impacts me quite badly, and it’s hard to see what difference I can make through my line of work. By encouraging the usage of Ecosia and helping people set up paid ads on their search engine, I can indirectly make an impact.
If you had 5 minutes with the above individual/ company/organization, what would you want to ask or discuss?
It’s frustrating because I’d like to make more of an impact on climate change, but my line of work doesn’t really adapt to it. That’s what I love about Ecosia. They’ve found a way to help the climate through such a simple thing like searching the web. I feel that organisations like Ecosia can help me make an impact, albeit indirectly. I’d most likely ask them if they wanted to work with me!
What has been your most satisfying or successful moment in business?
Winning a client that makes the tools that I use for one of my hobbies
What would you say have been some of your mistakes, failures or lessons learned as an entrepreneur?
I struggle to switch off after hours. I find myself thinking too much about work, and even dreaming about it in some cases! It’s really important that we all have an off switch. Especially during COVID-19, when a lot of people are working from home.
How have you funded your ideas?
I’ve used my own savings
Are there any sector-specific awards/grants/competitions that have helped you?
I don’t know for sure, but I think my Google Certifications have been useful in helping me win clients
What is good about being an entrepreneur in Oxfordshire? Bad?
Oxford is a hotbed for creativity. There are lots of exciting, young and innovative businesses here. Many of the clients I’ve won are local to the area and it’s great to be a part of the community
If a new entrepreneur or startup came to you looking for entrepreneurship resources, where would you send them?
I’ll give the typical SEO answer of “it depends”. What industry are they in? Who do they want to target? Where do they want to target? I’d need answers to all these questions (and more!) before I could give them advice
Any last words of advice?
Don’t be afraid to break away from the 9 – 5 lifestyle. There are more opportunities out there than society would have you believe.