Lunch and Learn with Experts in Residence – Start with the end in mind: Why the voice of the customer is so important in medical device development
Wednesday 2 March, 12:00pm with Rouzet Agaiby (Associate Director, eg technology Ltd).

The Lunch and Learn with Experts in Residence series aims to give Oxford’s research community access to world-leading expertise across a broad range of industry sectors. For each Lunch and Learn session, a chosen topic will be selected where academics and student can join and deepen their knowledge in a technical, regulatory, or entrepreneurial topic. We expect that this advice and support will help scientists develop the translational strategy for their projects, technologies, or services.

Start with the end in mind: Why the voice of the customer is so important in medical device development, on Wednesday 2 March at 12:00noon features Rouzet Agaiby (Associate Director, eg technology Ltd), who will be discussing why the voice of the customer is so important in medical device development.

According to Forbes, 50% of failed medical device projects attribute their failure to customer-related issues, such as not listening to their customer or the lack of market requirement. When designing and developing medical devices, it is not only important to identify who your end-users will be, but also fully understand how your device will be used and how it will fit into their day-to-day workflows. By understanding which tools, techniques, and processes can be used to capture your customer’s expectations, preferences and aversions, businesses can better determine requirements, identify risks, and challenge assumptions.

In this webinar we look at the importance of factoring in the Voice of the Customer (VoC) into medical device design and development programmes. Our experts will discuss: * how incorporating user research and VoC will fortify the funding process * how understanding the clinical pathway, context of use and the end-user is a recipe for success * why human factors and usability engineering is pivotal

Key takeaways will include: * an appreciation of why your customer is the key to your start-up’s success * practical knowledge and skills to better understand the VoC & usability engineering process * how to thread the needs of your user throughout your wider development programme

Our expert in residence Rouzet Agaiby and colleagues from eg technology will be leading this lunch and learn session.