This builds on the introductory workshop (Telling Stories that Matter) and introduces new elements of great storytelling including metaphor, clarity and message. This highly interactive workshop will be based around an example of writing a explainer or news article for the wider, non-specialist public website (though the lessons can be applied to any communication context).

It is highly recommended that you will have already attended the introductory workshop (Telling Stories That Matter), or equivalent introductory workshops on storytelling. Brief reading material will be provided to ensure you are up to date with the fundamentals of storytelling that are the basis of this workshop.