From early stage prototyping and market testing, to building demand and nailing your launch strategy, this 90-minute webinar will introduce you to the fundamentals of making sure your new product or service has the best chance of success.

Who is it for?

This will suit:

• Early stage entrepreneurs trying to decide if their lightbulb moment is worth taking to the next stage
• Businesses who are confident in their new product but need to know how to reach their target markets
• Established businesses looking to diversify or pivot with a new product or service offer

What will people learn or get from it?

Attendees will receive a checklist of essential steps to follow to maximise their chances of a successful product launch. During the webinar, they will learn how to develop a minimum viable product, test the market, improve and iterate, build demand and plan the perfect launch.

Facilitator

Ashley Cavers is the co-founder of The Wonky Food Company, which sells relishes made from imperfect and surplus fruit and veg. Launched two years ago, the company’s products are now sold in the Co-op and Ocado as well as a growing network of independent delis, farm shops, cafes and restaurants. Ashley has a background working in media, marketing and public relations and also works with OxLEP as a business adviser on a number of their enterprise support programmes.