OxLEP’s Start Up Club – Launching your new product or service

9th February 2021 @ 12:00 pm - 1:00 pm
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This webinar is the next in the series for OxLEP’s Start Up Club.

About this Event
This online workshop will take you through the steps to make sure you are launch-ready.

From early stage prototyping and market testing, to building demand and nailing your launch strategy, this 90-minute webinar will introduce you to the fundamentals of making sure your new product or service has the best chance of success.

Who is it for?

This will suit:

Early stage entrepreneurs trying to decide if their lightbulb moment is worth taking to the next stage
Businesses who are confident in their new product but need to know how to reach their target markets
Established businesses looking to diversify or pivot with a new product or service offer
What will you learn?

Attendees will receive a checklist of essential steps to follow to maximise their chances of a successful product launch. During the webinar, they will learn how to develop a minimum viable product, test the market, improve and iterate, build demand and plan the perfect launch.


Ashley Cavers is the co-founder of The Wonky Food Company, which sells relishes made from imperfect and surplus fruit and veg. Launched two years ago, the company’s products are now sold in the Co-op and Ocado as well as a growing network of independent delis, farm shops, cafes and restaurants. Ashley has a background working in media, marketing and public relations and also works with OxLEP as a business adviser on a number of their enterprise support programmes.



9th February 2021
12:00 pm - 1:00 pm
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