The ICURe Programme offers research teams with commercially-promising ideas to ‘get out of the lab’ and validate their ideas in the marketplace funded by Innovate UK.

ICURe supports the research team’s Entrepreneurial Lead (ECR) to undertake 3 to 4 months of full-time, intensive market assessment to validate the commercial potential of the team’s innovation. The programme utilises lean start-up methodology and Strategyzer’s business model canvas tools to develop a customer discovery journey and test what potential customers think of the research. In addition, the ECR’s will receive training and interview practice, carrying out over 100 interviews and acquiring transferrable business and social skills.

Past participants say that having 3 – 4 months of support, dedicated time, and funding to spend on customer discovery has dramatically changed their perspective on their innovation.

It’s 3 – 4 month customer discovery programme, open to researchers from across all UK universities and offers up to £30k to ‘get out of the lab’ to validate these commercially promising ideas in the marketplace.

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