Social Impact Knowledge: Marketing with a Mission

16 September @ 10:00 am - 11:30 am
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Learn to communicate your organisation’s purpose in a succinct and engaging way, without trivialising your message.

In this workshop, you will learn to communicate your organisation’s vision in an engaging and compelling way, to increase your impact and raise your profile.

We will use case studies and examples from the presenters to inform a discussion on how best to market a mission-driven social enterprise or purposeful business, building on the clear evidence that people are ever more discerning in demanding that the products and services they engage with are part of a positive social and / or environmental narrative.

Simply bring an open mind and come ready with examples of marketing successes and / or challenges from your own organisation.

The webinar will be introduced and facilitated by Paul Humpherson and Tess Taylor from Tap Social, one of the eScalate Social Enterprise Hubs. We will kick off with introductions and some brief examples of successes and challenges that Tap Social has faced marketing on a shoestring budget. We will then move on to short presentations from our guest speakers on the topic before opening to Q&A and group discussion.

Tea, coffee and biscuits will be provided.

Who is it for?

Any social entrepreneurs or purposeful business people who want to better leverage the social or environmental benefit of their organisation to drive growth and scale impact.


Paul Humpherson & Tess Taylor – Co-Founders & Directors of Tap Social Movement

Tap Social Movement is an Oxford based social enterprise brewery and hospitality organisation which creates training and employment opportunities for those who need them most, in particular ex-offenders. Paul is also a practising criminal barrister and a visiting fellow in Law at the University of Oxford. Tess Taylor has a professional background both in hospitality management and in criminal justice, having worked at a Canadian offender rehabilitation NGO before moving to the UK to start Tap Social.

Tap Social Movement is an award-winning craft brewery, events and hospitality business, which grew out of a passion for great beer and social justice. It provides training and employment to people serving and recently released from prison sentences to assist in effective rehabilitation and seeks to champion the cause of inclusive employment in the hospitality industry.


Emma Huntly

Emma is a marketing professional by background having spent the last 5+ years in social enterprise most recently a year at Belu (drinks brand that donate 100% profits to WaterAid). She is currently working as a consultant brought in to launch a food retail range for a hospitality social enterprise creating training and employment opportunities for adults with learning disabilities.

Jon Stewart and Matt Haigh – Optimist Works

Jon is co-founder and creative director at Optimist Works, a brand and creative studio working with movements, causes and brands with a social purpose.

Jon is a copywriter, creative director and purpose-led communications specialist covering fundraising, retail, advocacy and brand. He is particularly interested in how creative ideas can help people participate in positive change.

Before starting Optimist Works, Jon worked at Oxfam for 17 years, copywriting, designing, co-creating and directing work that’s helped thousands of people take part in changing their world for the better.

Matt is a creative director and designer who believes in the power of great creative work to help create a safer, fairer and more sustainable world.

He has led creative teams for some of the UK’s largest charities developing work for global, national and local audiences, including years as Head of Creative at the National Trust and Head of Design at Amnesty International.

Matt created everything from visual identity systems, above the line brand campaigns and websites to direct fundraising campaigns, physical experiences and editorial publications.

For more information about the eScalate programme , visit



16 September
10:00 am - 11:30 am
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