A peer to peer learning series to help social impact organisations leverage their social & environmental impact to raise their profile.

What can I expect from the peer to peer Group?

A peer to peer series to help social impact organisations leverage their social and environmental impact to increase their visibility and raise their profile.

Building on the Marketing with a Mission Workshop in 2021, these supportive peer group sessions will bring together individuals working in the social impact space across Oxfordshire. The sessions will enable participants to share their ideas and challenges in a confidential setting, and focus on knowledge-sharing, problem-solving and exploring new connections and collaborations to raise visibility. The series will help organisations to plan and deliver marketing campaigns to be launched by the end of the series.

Sessions will be steered by the group, but could include:

Marketing strategy – your story (who you are & why people should care) & business goals (what you want to achieve)
Community building – finding your audience & competitor research
Brand Voice – creating a voice to speak to your community online
Content – capturing and sharing stories about your impact that speak to your community for blogs & social media
Getting social – finding the confidence to speak to your community
PR & Media – how to get press coverage

Who is it for?

Social entrepreneurs who want to better leverage the social or environmental benefit of their organisation to drive growth and scale impact. You might run, or work for, an indie business, social enterprise or trading charity in Oxfordshire. The agenda is set by the group. The context is supporting peers to develop new ways of working and building knowledge and skills to expand and develop your business or organisation’s impact.

Why participate?

Participating in a peer group can help you gain fresh perspectives, inspire new ideas and change habits of thinking. It can also help you form new contacts, build networks and gain valuable professional and personal support from a team of like-minded peers.

The group is a place to try out new ideas before they are fully formed, and to share your difficulties as well as celebrate successes.

How will the peer group work?

This will be a small group of around 8 – 10 successful applicants. Spaces are limited in order to maximise the benefit for those participating. Applicants will complete a short questionnaire at registration to help assess suitability and compatibility. You may receive a phone call as part of the application process.

Dates & Structure

There will be six 2-2.5 hour sessions from February to April 2022.

This group will be held in person in Oxford (venue TBC) if restrictions allow. You must be able to attend all 6 sessions.

Dates: 1st February, 15th February, 1st March, 15th March, 29th March, 26th April

Times: 10 am to 12 pm

Facilitators

Rosie Jacobs, Director of Independent Oxford

Rosie is Co-Founder and Director of Independent Oxford, a membership organisation that supports and promotes independent businesses in Oxfordshire, with a vision to create a society where everyone values local. What started as a monthly meet up for indies, has now grown into a community of over 150 businesses, who support each other and champion the value of buying local. The Independent Oxford website has over 20k views a month, and the IO social channels and newsletter reach 18k+ followers.

Rosie is passionate about building strong communities, and championing social and environmental positive impact organisations through story telling.

Annabel Lee, Founder Annabel Lee Communications

Annabel is a freelance writer and communications consultant. Her writing has appeared in Red Magazine, Glamour, Metro and Huffington Post.⁠ She has 15 years’ experience working with organisations to help them get clear on their story and share it with the world. Having worked at award winning PR agencies for over a decade, she now works independently with purpose driven businesses, and is on a mission to demystify PR and marketing, and make it easy, stress-free and impactful.