Marketing with a Mission Masterclass: Content Planning with Purpose

23rd October 2022 @ 10:00 am - 12:30 pm
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In this session you will learn how to define the purpose of your business & how to create content that supports your vision & mission.

About this event
In this session you will learn how to define the purpose of your business & how to create content that supports your vision & mission.

Join Rosie Jacobs and Annabel Lee, for the 1st of 5 Marketing Masterclasses at Arts at the Old Fire Station in Oxford. This is a chance to take a step by step journey through the process of defining your purpose, and creating content that supports your vision and mission. This session will be an interactive workshop, where you’ll be able to identify the best type of content that engages your customer group, to help raise your profile by sharing the positive impact that your business or organisation makes.

At the end of the session you will walk away with a content plan that will help you to show your impact, grow your business, and save you time.

What you will learn:
How to define your purpose and create a mission statement

Identifying your customer niche

Customer influences – personal, psychological and social

What customers expect from your social impact business

How to create a customer persona

Start a mission driven content plan that saves you time & speaks to your target customer

Who is it for?
Social entrepreneurs who want to better leverage the social or environmental benefit of their business or organisation to drive growth and scale impact. You might run, or work for, an indie business, social enterprise or trading charity in Oxfordshire.

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This is session 1 of 5 Marketing with a Mission Masterclasses at Arts at the Old Fire Station
These workshops are designed to help you leverage your social & environmental impact to raise your profile and drive engagement.

The sessions:

Tuesday 22/11/22 – Content Planning with Purpose – defining your purpose & creating content that supports your vision & mission

Thursday 08/12/22 – Marketing & impact – how to communicate impact to inspire and spark action

Thursday 19/01/23 – Community building – how to build sustainable relationships with your stakeholders that help to grow your enterprise

Thursday 09/02/23 – Mission driven PR & Media – how to build your network and attract positive press & PR

Thursday 16/03/23 – Routes To Market – how to maximise the reach of your social enterprise, balancing commerce and social enterprise with Julie Macken, Co-Founder of Neve’s Bees

Rosie Jacobs, Director of Independent Oxford
Rosie is Co-Founder and Director of Independent Oxford, a membership organisation that supports and promotes independent businesses in Oxfordshire, with a vision to create a society where everyone values local. What started as a monthly meet up for indies, has now grown into a community of over 150 businesses, who support each other and champion the value of buying local. The Independent Oxford website has over 20k views a month, and the IO social channels and newsletter reach 18k+ followers.

Rosie is passionate about building strong communities, and championing social and environmental positive impact organisations through story telling.

Annabel Lee, Founder of Annabel Lee Communications
Annabel is a freelance writer and communications consultant. Her writing has appeared in Red Magazine, Glamour, Metro and Huffington Post.⁠ She has 15 years’ experience working with organisations to help them get clear on their story and share it with the world. Having worked at award winning PR agencies for over a decade, she now works independently with purpose driven businesses, and is on a mission to demystify PR and marketing, and make it easy, stress-free and impactful.

About eScalate
eScalate, is a three-year project, part funded by the European Regional Development Fund (ERDF) which runs until April 2023 to support Social Enterprises, social entrepreneurs, enterprising charities and purposeful businesses in Oxfordshire.

Support includes:

one to ones
peer support sessions
For more information about the eScalate programme , visit


23rd October 2022
10:00 am - 12:30 pm
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