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This month’s speaker is Sascha Way, one of the founding partners at Wise Bird Marketing. She lives in Wallingford, genuinely loves going for icy river swims, and is very picky about how to make the perfect cup of tea.
She’ll be breaking down the ridiculously enormous and vague idea of ‘getting your brand on social media’ and helping us to understand the ins and outs – and pros and cons – of a variety of different platforms. We’ll start with an overview of the big four (Facebook, Instagram, Twitter, and LinkedIn), talking through what they each have to offer your company. Then we’ll look at the key questions you need to be asking in order to suss out exactly which platforms will best fit your brand and target audience, so you’ll leave confident that you’re investing time and money in the social spaces most likely to bring your business meaningful results.