Marketing Camp: Measuring marketing success

17 February @ 6:00 pm - 8:00 pm
Loading Events

« All Events

  • This event has passed.

This month’s speaker is Temi Anubi, the founder of strategic marketing consultancy Reset Your Stage. Temi lives in Oxford, loves to cook, and one of her big passion projects is creating content for ‘Rail Sale 4 Change’ which raises money for charity through pre-loved clothes sales.

She’ll be helping us demystify the data behind our marketing efforts, so we can get a firm grip on how to plan for and measure success. So we’ll start by looking at how to set meaningful KPIs, making sure that our strategies for everything from one-off campaigns and product launches to our ongoing social media efforts include clear, realistic, measurable goals. Then we’ll talk through the dizzying mix of data we’ve got at our fingertips (likes and follows, page and post views, email open and click rates, conversion and sales figures…) and learn how to avoid falling for vanity metrics – instead identifying which stats are genuinely relevant and important for understanding success in both the short and long term.

Details

Date:
17 February
Time:
6:00 pm - 8:00 pm
Event Category:
Website:
Book now

Organiser

Marketing Camp

Latest news

Ludmila Milla, founder of UJJI

Ludmila Milla, founder of UJJI

Ludmila Milla is the founder of UJJI, a platform supporting its users in actively but securely working towards their goals Learn more

The First Questions to Ask Yourself when You have that Big Idea Part 1

The First Questions to Ask Yourself when You have that Big Idea Part 1

Dr Stuart Wilkinson gives advice on business ideas and how to manage them. Learn more

What is Intellectual Property (IP)?

What is Intellectual Property (IP)?

What you need to know about the ownership of your idea. Learn more

Riccardo Gasparini and Eduardo Chazan, founders of Collegia

Riccardo Gasparini and Eduardo Chazan, founders of Collegia

Riccardo Gasparini (CFO/COO) and Eduardo Chazan (CEO) are the founding members of Collegia, a ground-breaking pensions app. Learn more

Tejo Jehart, co-founder of Scope

Tejo Jehart, co-founder of Scope

Tejo Jehart, co-founder of Scope, an app that calculates the size of your view and highlights it on the map. Learn more

Chris Daniels, COO of Flare Bright

Chris Daniels, COO of Flare Bright

Chris Daniels, COO of Flare Bright and Entrepreneur in Residence at the Maths Institute. Learn more

Diego Rojas Arancibia, co-founder and CEO of PasanaQ

Diego Rojas Arancibia, co-founder and CEO of PasanaQ

Diego is co-founder and CEO of PasanaQ. Learn more

Enterprising Oxford

Tell us a bit about yourself and see information and resources relevant to your needs.

Get in touch

12 + 7 =

Copyright © 2022 Enterprising Oxford | Site by Herd