See what it takes to craft email campaigns that people want to read and respond to, with Red Star digital marketing agency’s Red Barrington.

This month’s speaker is Red Barrington, Director of Red Star digital marketing agency and course manager at the Oxford College of Marketing. She lives in south Oxfordshire, enjoys boxing (don’t get on her bad side), and is an enthusiastic frequenter of gin distilleries.

She’ll be helping us think more strategically about email marketing, starting with making sure we’re clear on why we’re emailing people at all and knowing exactly what we want from them.

Then we’ll be digging down into what makes a compelling email, from subject lines and content ideas to strong calls-to-action. Plus we’ll have a look at the practicalities like managing and segmenting your email lists and responding to the data to keep learning from and improving your email communications over time.