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This month’s speaker is Neal Veglio, consultant and producer at Podknows Podcasting. He grew up and lives in Didcot, is probably the world’s biggest Simple Minds fan (he’s seen them live 20 times), has recorded podcasts with two British Prime Ministers, and used to be a morning show presenter on Oxfordshire’s most delightfully irreverent radio station Jack FM.
He’ll be walking us through what it takes to create an enjoyable, interesting, useful podcast that people actually want to listen to, as well as – most importantly – how to turn those listeners into customers. We’ll kick things off by looking at the bigger picture of what podcasting can achieve for your brand and how it can fit into your wider content marketing strategy. Plus we’ll work through how you decide if creating one is a good fit for your business or not. Then we’ll wrap things up with some practical advice on how to get started on developing, producing, and marketing a business podcast.