Lessons wrapped in failure: Neglecting your end-user’s perspective

16 January @ 2:00 pm - 4:00 pm
Loading Events

« All Events

  • This event has passed.
innovation_forum

The third in a series of IFO workshops reframing entrepreneurial failure. Led by Sara Mosleh, UX Research Consultant at Novo Nordisk

About this Event

Title: Unknowingly neglecting your end-user’s take on your solution.

Are you an early career scientist held back from exploring that enticing entrepreneurial space outside your lab by fear of failure?

Are you someone who is more familiar with innovating beyond the bench but finds the rarely trodden theme of learning from failure an enticing topic?

Learning and pivoting from failure is the theme of Innovation Forum Oxford’s 20/21 ACE Saturdays workshop series. This is the third workshop in the series, led by Sara Mosleh, UX Research Consultant at Novo Nordisk.

Find out more about the entire workshop series here.

In this workshop Sara will introduce you to how to ensure that your users’ voices are being heard during any development process. She will be demonstrating how involving your users through every stage of the process can ensure that you are addressing the right user challenges. The workshop will be based on a medical case study and hands-on activities of different user involvement techniques. This will enable you to bring in your users’ voices at the right time and in the right way, to avoid the failure of creating products and services that frustrate people.

Sara Said Mosleh

UX Research Consultant, Novo Nordisk A/S

Sara is User Experience Researcher, with a background in Interaction Design engineering. She is based in Copenhagen, Denmark. As a User Experience researcher, she studies what and how people experience challenges in their lives, in order to address it through meaningful design of new products and services. In the design of new products, she has an interest in how people interact with products, and how that interaction may be designed as intuitive and seamless as possible.

Details

Date:
16 January
Time:
2:00 pm - 4:00 pm
Event Category:
Website:
Book now

Latest news

Ludmila Milla, founder of UJJI

Ludmila Milla, founder of UJJI

Ludmila Milla is the founder of UJJI, a platform supporting its users in actively but securely working towards their goals Learn more

The First Questions to Ask Yourself when You have that Big Idea Part 1

The First Questions to Ask Yourself when You have that Big Idea Part 1

Dr Stuart Wilkinson gives advice on business ideas and how to manage them. Learn more

What is Intellectual Property (IP)?

What is Intellectual Property (IP)?

What you need to know about the ownership of your idea. Learn more

Nicola McConville, Partner at Taylor Vinters

Nicola McConville, Partner at Taylor Vinters

Nicola is a Partner at Taylor Vinters, an international law firm focusing on innovation and disruption with offices in Oxford, London, Cambridge and Singapore. Learn more

Danae Maragouthakis, Founder and CEO of Yoxly

Danae Maragouthakis, Founder and CEO of Yoxly

Danae is the CEO of Yoxly, a venture that provides a range of remote sexual health services through an ecosystem designed to give users more convenience, privacy, accessibility, and control. Learn more

Dr Assia Kasdi, CEO of Milvus Advanced Ltd

Dr Assia Kasdi, CEO of Milvus Advanced Ltd

Dr Assia Kasdi is a CEO of Milvus Advanced Ltd and pioneered a nano-material catalyst made of Earth-abundant materials. Learn more

Louis Wright, Founder of OxBikes

Louis Wright, Founder of OxBikes

Louis is a 4th year student at Trinity college studying Materials Science and he has founded a start up called OxBikes: a bicycle ... Learn more

Enterprising Oxford

Tell us a bit about yourself and see information and resources relevant to your needs.

Get in touch

14 + 2 =

Copyright © 2020 Enterprising Oxford | Site by Herd