Lessons wrapped in failure: Neglecting your end-user’s perspective

16th January 2021 @ 2:00 pm - 4:00 pm
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The third in a series of IFO workshops reframing entrepreneurial failure. Led by Sara Mosleh, UX Research Consultant at Novo Nordisk

Unknowingly neglecting your end-user’s take on your solution.

Learning and pivoting from failure is the theme of Innovation Forum Oxford’s 20/21 ACE Saturdays workshop series. This is the third workshop in the series, led by Sara Mosleh, UX Research Consultant at Novo Nordisk. Find out more about the entire workshop series here.

In this workshop Sara will introduce you to how to ensure that your users’ voices are being heard during any development process. She will be demonstrating how involving your users through every stage of the process can ensure that you are addressing the right user challenges. The workshop will be based on a medical case study and hands-on activities of different user involvement techniques. This will enable you to bring in your users’ voices at the right time and in the right way, to avoid the failure of creating products and services that frustrate people.

Sara Said Mosleh

UX Research Consultant, Novo Nordisk A/S

Sara is User Experience Researcher, with a background in Interaction Design engineering. She is based in Copenhagen, Denmark. As a User Experience researcher, she studies what and how people experience challenges in their lives, in order to address it through meaningful design of new products and services. In the design of new products, she has an interest in how people interact with products, and how that interaction may be designed as intuitive and seamless as possible.


16th January 2021
2:00 pm - 4:00 pm
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