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Anthro-vision: How anthropology can explain business and life, Tuesday 25 May, 14-15.00 BST.
Register at the following link.
Peter Tufano will be interviewing Gillian Tett (bestselling author, Financial Times journalist, and anthropology PhD) about her new book: Anthro-Vision: How Anthropology Can Explain Business and Life.
For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context – to illuminate the behaviour of businesses and consumers around the globe.
In Anthro-Vision, Gillian Tett reveals how anthropology can make sense of the corporate world. She outlines how anthropology helps explain consumer behaviour – revealing the ‘webs of meaning’ that underpin our shopping habits and unpicking the subtle cultural shifts driving the rise of green business.
Think this sounds interesting but you aren’t free when the event is on? Still register now and we will send you a link so that you can catch up later at a time that’s convenient to you.